SELLING WITH DYNAMIC AWARENESS
Social evolution has changed human relationships and the way business partnerships are built. Sales methods have also evolved. However, it seems that even new sales methods and techniques have not evolved much, remaining essentially within the same paradigms for the last 20 years.
Education, access to information, social media and constant modern solicitation are changing the way consumers make choices and engage in business decisions. Combined with this, the way humans build relationships and generate trust has not only evolved, but is also much more precise and discerning.